How to connect TikTok pixel to Shopify

How to connect TikTok pixel to Shopify

Kshitij Choudhary
April 27, 2024
5 min read

In today's digital age, social media platforms play a crucial role in helping businesses reach their target audiences effectively. TikTok, the popular short-form video platform, has become increasingly important for brands looking to connect with younger audiences in a creative and engaging way. One key feature that sets TikTok apart from other platforms is its Pixel data, which can be leveraged for advertising purposes.

In this guide we will cover:

  1. What is a TikTok Pixel
  2. Why you need a Pixel on your store
  3. What is TikTok Events API
  4. How to install and set up a pixel on your website
  5. Leveraging TikTok Pixel Data for Advertising

What is a TikTok Pixel

The TikTok Pixel serves as a tracking code snippet that can be seamlessly incorporated into your website, enabling the tracking of user activity. Once integrated, these engagement signals are transmitted to TikTok's platform from the client-side, providing TikTok with valuable insights into user interactions with your site. This data is instrumental for attribution and audience analysis, empowering you to better understand and optimize user engagement on your website.

Why should you install a Pixel on your store

In addition to the standard tracking capabilities of TikTok Pixel, integrating with AdTrace can unlock a wealth of additional data points that further enhance your advertising insights. AdTrace, a leading mobile attribution and analytics platform, offers advanced tracking features that complement TikTok Pixel's functionality.
  • Attribution Insights: AdTrace provides detailed attribution data, allowing you to precisely attribute conversions to specific ad campaigns, channels, and creatives. This granular level of attribution insight enables you to identify the most effective marketing channels and optimize your advertising budget accordingly.
  • Audience Segmentation: With AdTrace, you can segment your audience based on various parameters such as demographics, device types, and user behaviors. This segmentation capability enables you to tailor your ad campaigns to different audience segments, delivering personalized messaging that resonates with your target audience.
  • In-App Events Tracking: AdTrace enables tracking of in-app events, such as app installations, purchases, and user interactions. By integrating TikTok Pixel with AdTrace, you can capture these valuable in-app engagement metrics, gaining a comprehensive understanding of user behavior across multiple touchpoints.
  • Cross-Device Tracking: AdTrace's cross-device tracking feature allows you to track user interactions across different devices, providing a holistic view of the customer journey. This capability is particularly valuable for understanding how users interact with your ads and website across various devices, ultimately optimizing ad delivery and user experience.
  • Custom Analytics: AdTrace offers customizable analytics and reporting capabilities, allowing you to create custom reports and dashboards tailored to your specific business objectives. Whether you're interested in measuring lifetime value (LTV), cohort analysis, or user retention, AdTrace empowers you to derive actionable insights from your advertising data.
  • iOS 14 & 15 bypass

Data Enrichment with AdTrace

[List all the data points we add]
AdTrace's pixel enrichment feature sends customer info back to the ad platforms so they can optimize your target audience and increase conversions

  1. IP Address (hashed)
  2. User Agent (hashed)
  3. Browser ID (fbp) (hashed)
  4. Click ID (fbp) (hashed)
  5. Email (hashed)
  6. Phone Number (hashed)
  7. External ID (fbp) (hashed)
  8. Physical Address (hashed)

Integrating TikTok Pixel with Shopify

There are several methods available for integrating TikTok Pixel with your Shopify store. The most common approach involves manually inserting the TikTok Pixel code into your Shopify theme. Alternatively, you can use third-party apps available on the Shopify App Store to streamline the integration process. You can also use third party apps to help you with installing and managing multiple TikTok Pixels for you. AdTrace makes generating, installing and setting up your TikTok Pixel extremely easy. In just 2 steps , your pixel will be integrated and your ads will start receiving better data to optimize targeting and improving ROAS.

Setting up TikTok Pixel on your Shopify store with AdTrace

Here’s a step-by-step guide to setting up TikTok Events API and TikTok pixel:

Step 1: Create TikTok Ads Account

To begin the integration process, you'll need to ensure that you have a TikTok Ads account. If you haven't already set one up, now's the time to do so. Once you have your account ready, generating a TikTok Pixel code is the next step. This code is unique to your TikTok Ads account and serves as the bridge between your TikTok ads and Shopify store.  You can install and manage multiple pixels with our PixelTok app.

Step 2: Set up TikTok pixel

To setup a pixel, you’ll need to:

  • Make sure PixelTok is installed on your store. You can see the status on TikTok Pixels page in the AdTrace app.
  • Navigate to TikTok Pixels page in the AdTrace app
  • Select Add New Pixel
  • Select your Ads account from the dropdown
  • Install existing pixel or generate a new one in a click

From there, you can create a new pixel, customize its parameters, and install it on your website or app.

Testing and Verification

Once TikTok Pixel is integrated with your Shopify store, thorough testing is necessary to ensure that it's tracking events accurately. TikTok provides tools for testing Pixel events, allowing you to verify that data is being captured correctly. This step is crucial for maintaining the integrity of your advertising data and optimizing your campaigns effectively. You can verify the successful installation of your pixel in the AdTrace dashboard

Multiple TikTok Pixels with AdTrace

Leveraging TikTok Pixel Data for Advertising

With TikTok Pixel successfully integrated into your Shopify store, you now have access to a wealth of data that can be used to enhance your advertising efforts on TikTok. Whether it's retargeting users who have interacted with your website or tracking conversions to measure campaign success, TikTok Pixel data provides invaluable insights that can drive meaningful results for your Shopify business.

How to Leverage TikTok Pixel Data for Advertising

1. Track Conversions

By setting up conversion tracking with TikTok Pixel, businesses can measure the impact of their ad campaigns on driving specific actions such as purchases, sign-ups, or app downloads. This data can help businesses identify which ads are driving the most valuable actions and optimize their campaigns accordingly.

2. Create Custom Audiences

TikTok Pixel data can be used to create custom audiences based on user behavior on the website. By segmenting users who have taken specific actions or visited certain pages, businesses can create targeted ads that are more relevant to their audience's interests and preferences.

3. Retargeting

Retargeting is a powerful advertising strategy that allows businesses to show ads to users who have previously interacted with their website. By leveraging TikTok Pixel data, businesses can retarget users with personalized ads based on their past interactions, increasing the likelihood of conversion.

4. Optimize Ad Campaigns

Analyzing TikTok Pixel data can provide valuable insights into the performance of ad campaigns. Businesses can use this data to identify trends, understand user behavior, and optimize their ad creative, targeting, and messaging for better results.


In conclusion, leveraging TikTok Pixel data for advertising can provide businesses with valuable insights into user behavior, improve targeting and personalization efforts, and ultimately drive better results from their ad campaigns on TikTok. By implementing and utilizing TikTok Pixel effectively, businesses can enhance their advertising strategy and connect with their target audience in a more meaningful way.

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